This article brought up an array of questions that were answered haphazardly by a group of artists that couldn't seem to make up their mind about anything really. Yet there were glimpses of rational thought to be found through some of the responses, primarily the ones that avoided shameless plugs.
At one point, the group began talking about the 'supercharged market' and one of them referenced video art as having 2 main issues: the necessity of projection and the necessity of exclusivity or limited runs. Neither of these claims make any sense, as in modern society everyone carries a screen in their pocket big enough to watch and understand whatever media they want; while a projector may be ideal for certain pieces there is by no means a need for one to view artwork. Furthermore, the idea that the artist needs to make limited runs or keep their video secret is completely the opposite of reality, in the modern day artists can share their works on the internet and make money off of the views that they receive by way of ad revenue, and many artists are thriving by doing this more than they would have had they planned out specific shows and museums to exhibit their work in. What is more astonishing is that the artists then went on to talk about exactly what they ignored earlier, technology in general. Their insights here became reasonable as they identified several trends that technology is causing in the art world, a sea of monotonous content and a lack of meaning entirely. When the entire discussion is focused on sending a message through art, the realization that technology is actually making it harder for us to send our message effectively is a scary one. As artists are put in contact with more and more sources of inspiration, it all seems to blend together into one heaping mess of grey matter. There is no substance to a lot of recent work because there was not one direction for the artist, there were infinite. I think Martinez summed the article up wonderfully with," We have experienced a big bang in the field of art wherein everything means something, and at the same time nothing means anything."
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