This guy literally goes to random art shows with a duffle bag filled with 1 million dollars (pretty sure it is just about 5,000 dollars because he puts 100 dollar bills on the top and bottom of the stacks). The whole idea of his work is that people don't actually care about art, that instead they are in it for the money, and he demonstrates this by getting all of the attention at these art galleries. Where people are supposed to be looking at the art, they instead start taking selfies with him.
He got this idea after people payed no attention to him at art galleries where he was trying to sell his art so he tried something completely different to get their attention. While I won't be doing anything actually similar to this, the idea of doing something entirely different to achieve the response wanted is interesting and something that I might apply to my own work.
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